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"Promote, promote, promote…" |
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Lobbying, in a nutshell, demonstrates an active community based demand for a broadband service. When this demand reaches a certain level (trigger level) then it becomes financially viable for the service provider to enable the telephone exchange to deliver broadband to the area. |
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Though there are of course other methods of delivering a broadband service, such as cable, wireless and satellite, the lobbying process tends mainly to focus on the broadband enablement of local telephone exchange. |
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Lobbying and your community |
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Lobbying helps serve and promote a wide and dynamic variety of interests within a community such as local businesses, parent groups, health organisations, education groups, individual leisure time users, home workers and so on. |
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As this process, in the main, is centred locally then there are great opportunities to be had in mobilising and enthusing your local community to become part of a lobbying campaign. |
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The name of the lobbying game is to encourage people to at least register their interest in and demand for broadband connection. |
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Of course this is easier said than done, so we've put together a list of tips and tricks to help your or your group garner wider support for any lobbying campaign you undertake. |
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