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Clear, exciting and direct |
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Your lobbying campaign will need to encourage people to register their demand for broadband in order to reach the set trigger level and open your local exchange for broadband. |
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Ideally, you need to make other members of your local community aware of your lobbying campaign. Your efforts cannot exist within a vacuum. This is where dynamically marketing your campaign to the community will be invaluable. We've collated some pointers and produced a lobbying action pack that will help you do just this. |
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Letters, posters and flyers |
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|  | Using our Broadband for All Lobbying Action pack you can produce letters, flyers and posters to publicise lobbying activities in your area. |
| | Deliver these by hand – this is an ideal way to meet people face to face and encourage their participation. |
| | Clearly mark on any literature phone numbers, places, times and areas the campaign covers. |
| | Make clear the benefits broadband will bring to the individual, business and community. |
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A lobby website |
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| | A great way to reach people is to produce a simple website that can act as a rallying point. You can access links to other campaign groups' websites here. |
| | Cross-publicise your site with other sites. Spread the interest and activity. |
| | Make your site simple to understand and easy to navigate. |
| | Use a register page whereby people can register their broadband demand. Or link to the registration page on this site to do the same job. |
| | If you collate your own register form then why not send out regular email bulletins to everyone on your lobbying petition list as long as you have their permission. |
| | Encourage viewers to mail the website address to friends, colleagues, or family. Get people talking about the campaign site. |
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Face to face |
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| | Share the workload as much as possible, make it a real community effort. |
| | Personally contact people you know to help with the campaign. |
| | Word of mouth. Get people talking. |
| | Create ties with other areas and campaigns. Encourage other groups or individuals to do the same. |
| | Hold meetings/get togethers in local, publicly used buildings (pubs, village halls, libraries, schools). Use these meetings to plan strategy, brainstorm ideas and bring other members and/or community groups on board. Make these meetings some form of event - this will enthuse people and create a focal point for the community. |
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Local media and beyond |
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| | Contribute to local newspapers, village magazines and free sheets. |
| | With permission, produce your own poster campaign in and around your area. |
| | Contact local TV and radio to see if they are interested – this will be more effective if you present yourself as one of many local lobbying campaign groups – sending a stronger collective message and reaching more people across a wider area. |
| | Ask schools and colleges to publicise the campaign to students and parents. |
| | Contact your local MP. Invite them to a meeting. Ask for written endorsement and shots of the MP actively taking part in the lobbying process. |
| | Look for some form of commercial sponsorship/endorsement from local businesses. |
| | Once a pre-registration mark has been met make sure that your local BT press office release a press statement about your success. |
| | Continue registering people until your exchange becomes enabled. |
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Once your goal is achieved |
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| | Keep your site live and up to date as it provides inspiration and guidance to other lobbying campaigns still in their infancy. |
| | Try to keep your channels of dialogue open. Other lobby groups or individuals might need to ask for help or advice from you. |
| | Sit back, relax, and enjoy the benefits broadband brings. |
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