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Inventions come and go - some arrive and stay around forever, some go the way of the woolly jumper fluff remover. |
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Broadband most definitely falls into the first category; along with the telephone, the PC and the water cooler. One day you'll wonder how your business ever managed without it. Why? Simply because, like all the good inventions, it is reliable, secure and affordable. More importantly, it will help your business to communicate and trade efficiently and effectively, enabling you to become more profitable. |
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Effective communications, increased efficiency, broader reach |
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Everyone recognises the need for improved communications. Broadband doesn't just improve them, it makes them virtually instant. Whether you're exchanging orders, reports, documents, research, or viewing news and financial information, broadband will help you do it all faster. |
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You might think that a fax or conventional emails serve you well enough; after all, what does it matter if your client gets the all important document a few seconds later? But what about if the client needs more information? Photos, audio files, detailed specs and at the same time needs to talk to you on the phone. What if you are running your Internet connection on your only line? You can't fulfil their needs. If you have a separate line for your Internet you're paying double for the privilege of using your phone and Internet simultaneously. |
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With broadband that needn't happen… you'll be able to send very large files in a tenth of the time taken by a narrowband connection. |
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All this extra capacity for sending and receiving at an affordable rate means a quantum leap in the possibilities of marketing over the internet… imagine being able to have a constantly updated website bursting with content, with enquiries directly linked through to your sales function no matter where they are at any one time…with broadband your website is no longer a sign-post; it's a virtual receptionist with the ability to answer any customer question in great depth and then direct enquiries to the appropriate party. |
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You can also use broadband to set up virtual private networks between offices and external contacts such as freelance contractors, home workers or other branches, making internal communications much more efficient and your business more productive by allowing you and your employees to work from home or in the field. |
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